- The Prevalence of Single Sign-On on the Web: Towards the Next Generation of Web Content Measurement, Calvin Ardi, Matt Calder, IMC, 2023
- automate SSO login w/ Google/Facebook, etc. to access gated content
- 58% of top 10K website can SSO
- On Landing and Internal Web Pages: The Strange Case of Jekyll and Hyde in Web Performance Measurement, Waqar Aqeel, Balakrishnan Chandrasekaran, Anja Feldmann, Bruce M. Maggs, IMC, 2020
- landing page different from internal page
- method to find representative internal page